IGNOU MS64 Solved Assignment
IGNOU MBA Solved Assignments 2020
Course Code : MS – 64
Course Title : International Marketing
Assignment Code : MS-64 /TMA/SEM – I/2020
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- What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets.
- Distinguish between the following giving suitable examples.
(a) ‘Ethnocentric’ and ‘Polycentric’ orientations
(b) ‘Free Trade Area’ and ‘Customs Union’
(c) ‘Pre-investment Planning’ and ‘Post-investment Planning’ for management of political risk.
- Discuss the significance of letter of credit in international marketing. Explain the operation of a letter of credit.
- What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving an example.
- How does culture influence international marketing decisions? Explain with the help of suitable examples.
- Briefly explain the components of international advertising strategy. What are the relative advantages of standardization and adaptation of an international advertising programme?