IGNOU MS63 Solved Assignment
IGNOU MBA Solved Assignments 2020
ASSIGNMENT
Course Code : MS – 63
Course Title : Product Management
Assignment Code : MS-63 /TMA/SEM – I/2020
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- What is a product? Taking the example of refrigerator, explain the anatomy of the product i.e. the core benefits, tangible specifications, and augmented features.
- Taking the example of packaged fruit juices, explain how you can generate new product ideas using attribute analysis.
- Briefly explain the concept of Product Life Cycle (PLC).Do all the products follow the bell shaped curve of PLC? Discuss giving suitable examples.
- What do you understand by the term ‘product positioning’? Describe the alternative basis of positioning that you can apply for a tooth paste.
- Discuss the various functions that packaging performs in marketing of cooking oil.
- What are the objectives of test marketing? Taking any new product of your choice explain how you would go about its test marketing.