Course Code : MS-423
Course Title : Marketing of Financial Services
- Explain the characteristics of services and discuss the implications that they create for marketers of financial services.
- What are Pricing Objectives? Explain the various pricing methods and discuss the traditional pricing approach used by the banks.
- Briefly explain traditional instruments used for project financing. Discuss in detail the new financial instruments used for project financing.
- Differentiate between life and general insurance and explain the strategy to expand insurance business in rural areas.
- What are the emerging issues in the financial services marketing? How these issues are necessitating change in the marketing of financial services?