GM07 Online Exam Assignment AIMA 2020

GM07

Subject Code: GM07

Subject Name: RESEARCH METHODOLOGY

Component name: TERM END

Question 1:- Mean, Median and Mode are

1. a) Measures of deviation
2. b) Ways of sampling
3. c) Measures of control tendency
4. d) None of the above

Question 2:- Research is

1. a) Searching again and again
2. b) Finding solution to any problem
3. c) Working in a scientific way to search for truth of any problem
4. d) None of the above

Question 3:- Which of the following is the first step in starting the research process?

1. a) Searching sources of information to locate problem.
2. b) Survey of related literature
3. c) Identification of problem
4. d) Searching for solutions to the problem

Question 4:- A common test in research demands much priority on

1. a) Reliability
2. b) Usability
3. c) Objectivity
4. d) All of the above

Question 5:- Action research means

1. a) A longitudinal research
2. b) An applied research
3. c) A research initiated to solve an immediate problem
4. d) A research with socioeconomic objective

Question 6:- A reasoning where we start with certain particular statements and conclude with a universal statement is called

1. a) Deductive Reasoning
2. b) Inductive Reasoning
3. c) Abnormal Reasoning
4. d) Transcendental Reasoning

Question 7:- Which of the following variables cannot be expressed in quantitative terms?

1. a) Socio-economic Status
2. b) Marital Status
3. c) Numerical Aptitude
4. d) Professional Attitude

Question 8:- The essential qualities of a researcher are

1. a) Spirit of free enquiry
2. b) Reliance on observation and evidence
3. c) Systematization or theorizing of knowledge
4. d) All the above

Question 9:- In the process of conducting research ‘Formulation of Hypothesis” is followed by

1. a) Statement of Objectives
2. b) Analysis of Data
3. c) Selection of Research Tools
4. d) Collection of Data

Question 10:- A research paper is a brief report of research work based on

1. a) Primary Data only
2. b) Secondary Data only
3. c) Both Primary and Secondary Data
4. d) None of the above

Question 11:- Which of the following is non-probability sampling?

1. a) Snowball
2. b) Random
3. c) Cluster
4. d) Stratified

Question 12:- Which method can be applicable for collecting qualitative data?

1. a) Artifacts (Visual)
2. b) People
3. c) Media products ( Textual, Visual and sensory)
4. d) All of these

Question 13:- Testing hypothesis is a

1. a) Inferential statistics
2. b) Descriptive statistics
3. c) Data preparation
4. d) Data analysis

Question 14:- What is the purpose of doing research?

1. a) To identify problem
2. b) To find the solution
3. c) Both (a) and (b)
4. d) None of these

Question 15:- In group interview there are

1. a) One interviewer and one interviewee
2. b) More than one interviewer and one interviewee
3. c) One interviewer and more than one interviewee
4. d) More than One interviewer and more than one interviewee

Question 16:- When using a Likert scale with a long list of items, it is usually better to:

1. a) Arrange the answers horizontally, in abbreviated form.
2. b) List the answers vertically, for each consecutive item.
3. c) Omit any instructions about how to select an answer.
4. d) List all questions on one page and all answers on another

Question 17:- How would you define `the research process`?

1. a) The researcher`s plan of action to be followed when carrying out research
2. b) A method of collecting research data
3. c) The stages or steps the researcher follows in carrying out a research project
4. d) The account of a study the researcher will write at the end of the study ready for publication

Question 18:- What are important factors in doing demand forecasting?

1. a) Demand in consistent
2. b) Demand is fluctuating
3. c) Demand has no pattern
4. d) None of above

Question 19:- What is a hypothesis?

1. a) A statement that the researcher wants to test through the data collected in a study
2. b) A research question the results will answer
3. c) A theory that underpins the study
4. d) A statistical method for calculating the extent to which the results could have

Question 20:- What you mean by Survey Method

1. a) A method used for collecting data from a pre-defined group of respondents to gain information and insights on various topics of interest

1. b) A method used to collect sample of selected group
2. c) A method used for collecting data from entire population
3. d) None of above

Case Study

Shri Ram Consultants have been appointed by a leading group in the hotel industry to prepare a feasibility report for opening a five-star hotel in Pune. The group had been most successful one in the hotel industry and had always kept its eyes open for new opportunities. In view of the very fast industrial growth in the city of Pune, the city had attracted the attention of the group. Pune, apart from being a modern city, has the added advantage of pleasant weather and several places of tourist attraction in the neighbourhood. Moreover, closeness to Mumbai, city of international stature, has made it very easily accessible to international tourists. For Shri Ram Consultants this was the first time that an assignment concerning the hotel industry has been received. They, however, soon realized that the assignment was not a simple as it appeared to be in the first place. The feasibility of such a hotel would depend essentially on two factors. Businessmen, visiting the city for work would constitute one segment of the market, while tourists would constitute the other. Further, the tourists could be Indians or foreigners. The success of such a hotel would also depend upon the relative attraction of other tourist centres in the vicinity. Further, it was necessary to estimate fluctuations in demand for hotel accommodation so that attractive discounts could be offered during the off-season for business, conferences, executive development programmes, etc. The consultants realized that they would have to undertake market research on a national scale to assess the tourist potential of the city. They would also have to survey the foreign tourists to estimate one of the most important segments of the market. The consultants wondered whether such a survey would have to extend over a period of one full year to completely take into account the seasonal variations in tourist traffic. They were also undecided about the manner in which a survey should be conducted. The company also feared that in the absence of accurate definition of the problem, they might land up surveying the complete tourist market in India rather than studying the feasibility of a hotel in Pune. They had heard that ITDC had appointed lady interviewers at several major airports for conducting such surveys and wondered if such a methodology could be of use to them. The problem appeared more defined and they were concerned as the preliminary report explaining the methodology of the research and the questionnaires to be used had to be submitted to the client along with an estimate of expenses within one month.

Question 21:- What you mean by the term ‘ Structured Questionnaire’

1. a) Structured questionnaire is a document that consists of a set of questions with a fixed scheme, which specifies the exact wording and order of the questions, for gathering information from respondents.

1. b) Structured questionnaire is a document that consists of a set of standardized questions with a fixed scheme, which specifies the exact wording and order of the questions, for gathering information from respondents.

1. c) Structured questionnaire is a document that consists of a set of standardized questions with a fixed scheme, which specifies no exact wording and order of the questions, for gathering information from respondents.

1. d) Questions need to be in a structured pattern but specifies the exact wording and order of the questions, for gathering information from respondents.

Question 22:- Which of the following should not be a criterion for a good research project in above Case?

1. a) Demonstrates the abilities of the researcher
2. b) Is dependent on the completion of other projects
3. c) Demonstrates the integration of different fields of knowledge
4. d) Develops the skills of the researcher

Question 23:- The main objective in above case study is

1. a) To prepare a feasibility Report
2. b) To set up a hotel
3. c) To attract Tourists
4. d) To develop infrastructure

Question 24:- Which segments are most crucial for Sampling in above case study

1. a) Local Population
2. b) Domestic Tourist
3. c) Businessmen
4. d) Businessmen & Indian and Foreign Tourists

Question 25:- Which method of data collection is used in the case study

1. a) Survey Method
2. b) Census Method
3. c) Probability Analysis
4. d) None of above