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1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. Tata Starbucks is 50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Feb-2019 had c. 135 stores in

1. You are an Indian Company manufacturing shoe and exporting to EU through your office in London. Now you have decided to manufacture some of your products in EU and use this as an opportunity to expand your business in that part of the globe. You want to set up the factory either in UK

1. As a customer, which are the best loyalty programmes that you have experienced? Share any 2 programmes with their outstanding features and scope for improvement. 2. How important is Customer Life Time Value in understanding customers & taking important business decisions? Illustrate with examples of brands that are leveraging the concept of Customer Life

1. Select any two brands of aerated beverages viz. Coke, Pepsi, Mountain Dew, Thumbs Up, Slice, Frooti etc. Identify the key elements of each of these brands; elements being salient features or physical attributes, like colors used, jingle, brand ambassador etc. Evaluate the target markets and positioning of these brands. What are their main points

1. You are a young entrepreneur and have just opened your own Digital Advertising agency. How would you go about acquiring new Clients? 2. You are a young entrepreneur who has launched an app for parents of toddlers to help kids learn and develop cognitive skills through various interactive activities between parents and children. Explain

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Treasury Management in Banking   ABC global bank is operating in over 40 countries and has assets worth USD 30 Billion. Due to high growth in the emerging markets in the last two decades, the bank has been facing challenges due to high growth in volumes

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: International Banking & Foreign Exchange Management   An exporter wants to hedge his one year receivables in USD for $20 million, for which he wants to enter into a futures contract. The spot exchange rate is USD-INR70. The futures price for a contract having the same

1. India has one of the lowest Insurance penetration rates in the world. Given this fact, if you were to take over as the CEO of a brand new private sector Insurance company “We Ensure You” that is about to commence its operations shortly. Prepare a presentation to presented in front of the board members

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Corporate Finance Internal Assignment Applicable for September 2019 Examination Assignment Marks: 30   The risk free Rate of return is 6 %, Return on market is 11% and the Beta of Michelllo Private limited is 1.1. Estimate the cost of Equity and also mention the steps

1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the Indian landscape. Stiff competition and excessive cash burn made them come together by merging both the companies and forming a new entity called Ho-GOT. You are the Chief Human Resource Officer (CHRO) of the Group Company. Founders of Hojibo and Go-on-Tour decided