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NMIMS Integrated Marketing Communications

1. You are a young entrepreneur and have just opened your own Digital Advertising agency. How would you go about acquiring new Clients? 2. You are a young entrepreneur who has launched an app for parents of toddlers to help kids learn and develop cognitive skills through various interactive activities between parents and children. Explain

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NMIMS International Banking & Foreign Exchange Management

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: International Banking & Foreign Exchange Management   An exporter wants to hedge his one year receivables in USD for $20 million, for which he wants to enter into a futures contract. The spot exchange rate is USD-INR70. The futures price for a contract having the same

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NMIMS Operations Management

1. What motivations typically cause firms to initiate a facilities location or relocation project? Select an Indian company and discuss its facility location strategies. 2. Discuss the benefits and limitations of the product layout and process layout. Select any automotive company and explain its plant layout. 3. JSW steel implemented Total Quality Management (TQM) at

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NMIMS Organisation Theory, Structure and Design

1. Value for Money is a modern-day Fintech company with a work force of 300 people. The promoters have been stalwarts of the banking sector with a work experience of more than 30 years. The company has a lot of millennials and promoters are worried about creating a sustainable and productive work culture. Which are

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NMIMS Taxation Direct & Indirect

1. Government imposes direct taxes on the income earned and generated by businesses. Are these taxes burden on the public or these taxes are an instrument of social and economic policy in the hands on government. Express your opinion with suitable examples. 2. “One nation one tax.” Goods and service tax is a comprehensive, multistage

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NMIMS Consumer Behaviour

1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga studios across India. Describe how PlanetFit can apply demographics and psychographics to plan its segmentation strategy. Which demographic and psychographic segments should PlanetFit target and why? 2. What are the steps in the consumer decision-making journey? Describe your decision-making journey

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