Customer Relationship Management – UPES Solved Assignment
Assignment 1 | CRM
Assignment Description
In this assignment, you will play the role of a CRM consultant tasked with assisting Rahul, the owner of a DVD and CD shop, in implementing a customer relationship management (CRM) system. Rahul has noticed a decline in his market share due to increased competition, and he believes that implementing CRM will help him sustain his business by improving customer retention and loyalty. Your objective is to prepare a comprehensive report outlining the step-by-step implementation process and measures to determine the success of the CRM system.
Instructions
Introduction
Provide an overview of CRM and its significance in today’s competitive business environment.
Explain the relevance of CRM for Rahul’s DVD and CD shop and the potential benefits it can bring to his business.
Needs Assessment
CRM Strategy Development
Data Management and Integration
Customer Engagement and Communication
Performance Measurement and Evaluation
Conclusion
Presentation
Note: Your assignment will be evaluated based on the following criteria:
Assignment 2 | CRM
You have been hired as a consultant by a retail business looking to improve its customer relationship management (CRM) strategy. The business is facing challenges in customer retention and wants to enhance its overall customer experience. Your task is to analyse the situation and develop a comprehensive CRM strategy to address these issues.
Instructions
Situation Analysis
CRM Objectives
Customer Segmentation
Customer Data Management
CRM Technology Selection
Customer Engagement Strategy
Measurement and Evaluation
Implementation Plan
Note: Your assignment will be evaluated based on the following criteria:
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Human Resource Management – UPES Solved Assignment
Assignment 1 | HRM
An HR professional holds a key position in driving success within the organisation.” Which job role of his makes this statement true? Throw some light on the functions of HR and how an effective HR manager can manage these functions. Elaborate with some relevant examples.
Assignment 2 |HRM
How should the management formulate HR policies in order to retain manpower? Explain the importance of talent retention and mention at least three effective policies that could help in this process.
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Project Management & Contract Administration – UPES Solved Assignment
Assignment 1 | Project Mgt
In this assignment, you will act as the manager responsible for initiating an employee satisfaction survey in a manufacturing company. You will outline the steps involved in conducting the survey and develop a work breakdown structure (WBS) to ensure a systematic approach to the project.
Instructions
Identify the Steps in Conducting an Employee Satisfaction Survey
Develop a Work Breakdown Structure (WBS)
Provide Descriptions for Key Tasks
Illustrate the WBS
Report Writing
Note: Your assignment will be evaluated based on the following criteria:
Assignment 2 |Project Mgt
In this assignment, you will act as a consultant for a marketing survey consulting company that is facing challenges in completing projects as committed. Your task is to develop a project selection model that will help the company in choosing projects they are confident of completing successfully within the given timeframe. The model should consider various factors to ensure project feasibility and reduce the occurrence of embarrassing situations.
Instructions
Identify Key Project Selection Criteria
Define Weightage and Scoring System
Evaluate Project Criteria
Establish Thresholds and Acceptance Criteria
Develop the Project Selection Model
Discuss Implementation and Benefits
Reflection and Recommendations
Note: Your assignment will be evaluated based on the following criteria:
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Research Methodology – UPES Solved Assignment
Assignment 1 – Research Methodology
Literature Review Assignment: “Conduct a literature review on a specific theme of your choice within the field of management. Select any 10 academic papers or articles related to your chosen theme and critically analyse their findings, methodologies, and contributions to the existing body of knowledge. Synthesise the information gathered from these papers to identify gaps and areas for future research. Provide a comprehensive summary of the literature review, highlighting key insights and unresolved questions within the chosen theme.”
Assignment 2 – Research Methodology
Importance of Research Methodology Assignment: “Write an essay discussing the importance of research methodology in academic inquiry and decision-making processes. Discuss various research methods and their appropriateness for different types of research questions and objectives. Illustrate with examples how a robust research methodology enhances the quality and rigour of research studies.
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Strategic Management of Technology & Innovation – UPES Solved Assignment
Assignment 1|Strategic Mgt
Patent as a Source of Technological Competitive Advantage – Evidence from Industry
In this assignment, you will explore the role of patents as a source of technological competitive advantage in the industry. You will conduct research to gather evidence and analyze case studies to understand how patents can contribute to the success and competitive positioning of companies.
Instructions:
Conduct Research
Case Study Analysis
Comparison and Evaluation:
Recommendations
Report Writing
Note: Your assignment will be evaluated based on the following criteria:
Assignment 2 | Strategic Mgt
In this assignment, you will analyze recent examples of disruptive technologies or business models in various industries. You will critically evaluate the impact of these disruptions, examining both the positive and negative aspects. Through research and analysis, you will develop an understanding of the opportunities and challenges that disruptive innovations present to established industries and businesses.
Instructions
Research and Select Industries
Begin by researching different industries and identifying recent examples of disruptive technologies or business models. Examples could include industries such as transportation, hospitality, retail, healthcare, finance, or any other relevant sectors.
Choose at least two industries for your analysis, ensuring that they have experienced significant disruptions in recent years.
Analysis of Disruptive Innovations
Comparison and Contrast
Future Implications and Recommendations
Report Writing
Note: Your assignment will be evaluated based on the following criteria:
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