IGNOU MS-06 January 2023 – July 2023 – Solved Assignment
Are you searching for the IGNOU (Indira Gandhi National Open University) MS-06 – Marketing for Managers Solved Assignment? Then Look no further than MBAHelp. We provide this Assignment with best quality content .
This MS-06 Assignment is based on the Management subject for the January 2023 – July 2023 session. The Assignment code is MS-06, commonly used by those students who are pursuing the MBA (MS) Degree from IGNOU. This Assignment Course Title is – Marketing for Managers .
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Assignment Questions for IGNOU MS-06 (January 2023 – July 2023)
Course Code : MS – 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/JAN/2023
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your
study centre. Last date of submission for January 2023 session is 30th April, 2023
and for July 2023 session is 31st October, 2023.
1. (a) Discuss the meaning and scope of Marketing function. Explain the elements of Marketing mix and their importance in designing Marketing Strategy.
(b) Elaborate the role of Marketing is a developing country like India and areas of relevance (you may access secondary/internet sources.
2. (a) Discuss the concept of Product Life Cycle (PLC). Explain in what stage of PLC the forming products are:
i) Any brand of SUV of your choice
ii) Base mobile phone hand set.
(b) Who is consumer? Why it is vital to have a good knowledge of consumers and their behavior for marketers? Illustrate with an example.
3. (a) When and why a firm embarks on the idea of a new product development process? Discuss. Explain with reference to any consumer durable company of your choice and the reasons there of.
(b) Discuss the determinants of pricing for a product/service. Briefly explain various pricing methods used by the marketers and their advantages and limitations.
4. (a) Explain and discuss your understanding of sales forecast. If you were to forecast sales potential for a leading top end mobile brand how would you go about in undertaking the task. Discuss.
(b) A company is planning to launch a range of multigrain biscuits for health conscious senior citizens category. Suggest a suitable brand name and the distribution strategy for the said product. Give reasons for your choice.
Assignment Submission Last Date
January session is 30th April, (Term End Exam June)
July session is 31st October, (Term End Exam Dec)
Note: Student Need to submit the Assignment before the Term End Exam. Assignments carry 30% weightage in your overall Grades, so always submit the Quality assignments which help you to get A Grades in your Assignments. We at MBAHelp never compromise with the quality and we have proven track records of more than 12 Years.
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