IGNOU MS61 Solved Assignment
IGNOU MBA Solved Assignments 2020
Course Code : MS – 61
Course Title : Consumer Behaviour
Assignment Code : MS-61 /TMA/SEM – I/2020
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- Imagine yourself as a retailer for menswear and propose how you would use lifestyle approach to succeed in your venture.
- Explain the concept of learning and discuss its marketing applications.
- Discuss the characteristics that distinguish organisational buying from individual buying. Taking the example of purchase of a computer for your personal use and for organisational purpose, explain the differences.
- Explain the concept of family life cycle. Which stage(s) of the family life cycle could constitute a lucrative segment for the following? Give reasons for your answer.
(a) Life insurance policy
(b) Educational toys
(c) Branded gold jewellery.
- What is the need to study post purchase behaviour of consumers? Explain its implications for marketers of consumer durables.
- Define culture and subculture. Discuss the importance of sub-cultural segmentation for food products.