IGNOU MMPC-006 July 2023 – Apr 2024 – Solved Assignment
Are you searching for the IGNOU (Indira Gandhi National Open University) MMPC-006 -Marketing Management Solved Assignment? Then Look no further than MBAHelp. We provide this Assignment with best quality content .
This MMPC-006 Assignment is based on the Management subject for the July 2023 – Apr 2024 session. The Assignment code is MMPC-006, commonly used by those students who are pursuing the MBA(NEW)/MBAOL Degree from IGNOU. This Assignment Course Title is – Marketing Management.
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Assignment Questions for IGNOU MMPC-006 (July 2023 – Apr 2024)
Course Code : MMPC-006
Course Title : Marketing Management
Assignment Code : MMPC-006/TMA/JULY/2023
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the Coordinator of your study centre. Last date of submission for July 2023 session is 31st October, 2023 and for January 2024 sessions is 30th April, 2024.
1. a) Define the term marketing. Discuss the scope and the changing role of marketing in the current business environment.
b) Distinguish and discuss the concept of a market Vs. concept of segment. Explain their relationship in planning for a suitable marketing strategy.
2. a) Explain the nature and concept of a product. Discuss the criteria on which products are classified. Explain with suitable examples.
b) What branding decisions you would consider if you agree that branding and packaging play a vital role in today’s business environment. Explain with an example.
3. a) Define the terms advertising and sales promotions. Bring out the major differences between these two key elements of promotion mix with suitable example.
b) Explain the term distribution and distribution management. Discuss the various types of direct and indirect channels that you are familiar, with examples.
4. a) Distinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods.
b) Discuss the major types of digital marketing techniques that are being used by firm’s to enhance their visibility and business growth.
Assignment Submission Last Date
January session is 30th April, (Term End Exam June)
July session is 31st October, (Term End Exam Dec)
Note: Student Need to submit the Assignment before the Term End Exam. Assignments carry 30% weightage in your overall Grades, so always submit the Quality assignments which help you to get A Grades in your Assignments. We at MBAHelp never compromise with the quality and we have proven track records of more than 12 Years.
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MMMP-006 Assignment is applicable for Master of Business Administration (MBA), Master of Business Administration (Online) MBA(OL) , Master of Business Administration (Banking and Finance) (MBF), Master of Business Administration(Financial Management) (MBAFM), Master of Business Administration(Marketing Management) (MBAHM), Master of Business Administration(Marketing Management) (MBAMM), Master of Business Administration (Operations Management) (MBAOM) ,Post Graduate Diploma in Marketing Management (PGDIMM), Post Graduate Diploma in Services Management (PGDISM)