IBO-02 Solved Assignment International Marketing Management

Course Code : IBO – 02

Course Title : International Marketing Management

Assignment Code : IBO – 02/TMA/2018-19

1) A) Distinguish between the following:

1. i) International Marketing and Multinational Marketing
2. ii) Probability Sampling and Non-probability Sampling (2×5)

1. B) Write short notes on the following:

iii) EPRG Orientation

1. iv) International Promotion Mix (2×5)

2) Explain the various steps involved in the international market selection. (20)

3) Differentiate between product standardization and adaption in the internal marketing. Evaluate the various factors of standardization and adaptation, and suggest the conditions under which each of them is applicable. (5+15)

4) “Compared with products, marketing of services posses distinctive challenges to international marketers”. Explain why it is so. Enumerate the barriers to international marketing of services. (8+12)

5) Explain the key decisions in international marketing communications. (20)