Code: MM- 411
Course: Marketing of Services
ASSIGNMENT-I
1. What are the components of Service Mix? Explain component with an example.
2. Draw and explain the GAP MODEL.
3. Which strategies would you adopt to manage the fluctuating demand of a 3 star hotel in Shimla?
ASSIGNMENT-II
1. What is a service guarantee? What are the benefits of a good service guarantee?
2. How services are different from goods? Explain with examples.
3. List and define the five dimensions of service quality. Describe the services provided by a bank on each dimension.