Code: MM- 408
Course: Product and Brand Management
ASSIGNMENT-I
1. Explain the concept of Product Life Cycle? How various marketing mix strategies change at each stage of Product Life Cycle?
2. Discuss various market testing and product testing methods.
3. Brand repositioning is an important strategy. Explain with suitable examples.
ASSIGNMENT-II
1. Give two examples each for the following concepts
a. Family brand
b. Multiple brand
c. Retailer brand
2. How brand identity is different from brand image? Explain with examples.
3. How a new product is defined? From where you get the input to develop a new product.