JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / PGDM
Paper Code: MBA– 103
Paper Title: Marketing Management
Note: Question No. 1 is of short answer type and is compulsory for all the students. It carries 1 Mark each.
- 1. Answer all the questions:
(i) What is Product life cycle?
(ii) Name two features of marketing.
(iii) What is MIS?
(iv) Why is scanning of environment a crucial task?
(v) What is Marketing Audit?
(vi) What are the types of communication system?
(vii) What do you understand Channel of distribution?
(viii) Define Market research?
(ix) How marketing is a “Pull approach” explains.
(x) What is Demographic environment?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
- 2. Explain the various types of promotion techniques used in marketing.
- 3. Explain the role challenges of using internet in marketing.
- 4. Explain various philosophies of marketing.
- 5. What is marketing management? What is role and scope of marketing management?
- 6. Differentiate between selling and marketing.