IGNOU MS-66 Solved Assignment
Course Code : MS – 66
Course Title: Marketing Research
Assignment Code: MS-66/TMA/SEM –II/2020
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- (a) What is marketing research? Try and link the role of marketer with the customer in the entire process of marketing research. Illustrate the above with a hypothetical example of your choice.
(b) Explain the areas of marketing research in the following situations
(i) Firm planning to foray into wellness products
(ii) Proposed launch of electric car
- (a) A leading Indian motorcycle manufacturer has assigned the task to conduct a study for their proposed electric motorcycles for the mass market. Prepare a detailed market study for the company with your recommendations.
- b) What is data? What are the different types of data available for a researcher? Bring out the relationship between data and the research process with suitabl
- (a) Distinguish between Quantitative research and Qualitative research. With the help of suitable examples discuss the possible areas where qualitative research can be used in marketing problems.
(b) Discuss the importance of Data Processing, Coding, Tabulation and Data Presentation in a research project.
- (a) Explain the terms univariate, bivariate and multivariate analysis with suitable examples. Explain the term “Analysis of Association” and the various techniques that a researcher can use for data analysis.
(b) Describe briefly the various multivariate procedures available to analyze associated data in the context of marketing.