IGNOU MS-612 Solved Assignment
Course Code : MS-612
Course Title: Retail Management
Assignment No.: MS-612/TMA/Sem-II/2020
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- (a) What is retailing? Using various secondary data sources trace the emergence and growth of organized retailing in the Indian context. Explain the modern retail formats and their characteristics that make them different from each other.
(b) Who is a retailer? What are the major functions of retailing? Make a visit to any retailer in your locations and try to observe and record the functions that the retailer performs.
- (a) In what ways the knowledge of consumer behavior is essential for the success of retail strategies.
(b) Comment on the importance of marketing research in the context of retailing. Discuss the probable areas of marketing research that can be applied in retailing.
- (a) What is the role of Atmospherics in retailing? Discuss the various components of atmospherics attracting customer pull forwards the store.
(b) Describe the importance of sourcing as a strategic function of retailing. Discuss the various steps involved in sourcing.
- (a) What is merchandising? Discuss the factors that affect the merchandising function. In view of the importance of merchandising in retail business elaborate the functions of a merchandise manager.
(b) Distinguish between store retailing and non-store retailing. Besides the current non-store retail formats that you are familiar with, access secondary data from various sources and identify the new and emerging non-retail formats and discuss each of these formats.