NMIMS Solved Assignment SEM-3

1. You are an Indian Company manufacturing shoe and exporting to EU through your office in London. Now you have decided to manufacture some of your products in EU and use this as an opportunity to expand your business in that part of the globe. You want to set up the factory either in UK […]

1. As a customer, which are the best loyalty programmes that you have experienced? Share any 2 programmes with their outstanding features and scope for improvement. 2. How important is Customer Life Time Value in understanding customers & taking important business decisions? Illustrate with examples of brands that are leveraging the concept of Customer Life

1. Select any two brands of aerated beverages viz. Coke, Pepsi, Mountain Dew, Thumbs Up, Slice, Frooti etc. Identify the key elements of each of these brands; elements being salient features or physical attributes, like colors used, jingle, brand ambassador etc. Evaluate the target markets and positioning of these brands. What are their main points

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Corporate Finance Internal Assignment Applicable for September 2019 Examination Assignment Marks: 30   The risk free Rate of return is 6 %, Return on market is 11% and the Beta of Michelllo Private limited is 1.1. Estimate the cost of Equity and also mention the steps

1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the Indian landscape. Stiff competition and excessive cash burn made them come together by merging both the companies and forming a new entity called Ho-GOT. You are the Chief Human Resource Officer (CHRO) of the Group Company. Founders of Hojibo and Go-on-Tour decided

1. What motivations typically cause firms to initiate a facilities location or relocation project? Select an Indian company and discuss its facility location strategies. 2. Discuss the benefits and limitations of the product layout and process layout. Select any automotive company and explain its plant layout. 3. JSW steel implemented Total Quality Management (TQM) at

1. Value for Money is a modern-day Fintech company with a work force of 300 people. The promoters have been stalwarts of the banking sector with a work experience of more than 30 years. The company has a lot of millennials and promoters are worried about creating a sustainable and productive work culture. Which are

1. Government imposes direct taxes on the income earned and generated by businesses. Are these taxes burden on the public or these taxes are an instrument of social and economic policy in the hands on government. Express your opinion with suitable examples. 2. “One nation one tax.” Goods and service tax is a comprehensive, multistage

1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga studios across India. Describe how PlanetFit can apply demographics and psychographics to plan its segmentation strategy. Which demographic and psychographic segments should PlanetFit target and why? 2. What are the steps in the consumer decision-making journey? Describe your decision-making journey