ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2019 – 2020
ASSIGNMENT TOPICS
2.1 PRODUCT AND SERVICES MARKETING
2.2 MARKETING RESEARCH
4) Design an open-ended question to determine whether households engage in gardening. Also develop a multiple – choice and a dichotomous question to obtain the same information. Which form is the most desirable?.
2.3 CONSUMER BEHAVIOUR
2.4 RURAL MARKETING
2.5 SALES AND DISTRIBUTION MANAGEMENT
2.6 STRATEGIC MANAGEMENT
2.7.1 E-COMMERCE
2.7.2 BUSINESS RESEARCH METHODS